Friday, December 13, 2013

Christmas Was a Total Bust

The Online Christmas Season is coming to an end. Ground shipping can take two weeks, express shipping makes gifts too expensive. It is foolish to buy online after today.

Darn, I didn't have a single sale this year. My idea of building community directories funded by affiliate sales is now a total bust.

My experience in affiliate marketing is that it takes 500 page views to get a click on an affiliate ad. One in 300 clicks results in a sale. The average commission is $5.00. So, it takes 150,000 page views to make $5.00.

The affiliate industry is notoriously crooked. Most affiliate sales are sucked off by parasites or simply not credited by merchants. I did two test purchases this year. Both failed to pay my commission.  If a person with a Browser Helper Object visits my page, clicks on an ad, the Browser Helper Object will change the source of the click to help itself to the commission.

I will take a stab at selling advertising direct to the public. I was getting three dollar for every ten thousand page views from a large advertiser. That fell to a dollar per thousand page views this year.

I want to sell ads in $30 chunks. So, I am thinking of selling blocks of 20,000 ad impressions for $30.00.

My hosting fees average to $100 per month. Selling four blocks of ads a month would pay hosting fees, which is the most a small site can hope to achieve in the current economy.

If you are interested in buying advertising in Utah, Colorado or Arizona, please contact me.

If not, my deals page shows online steals and deals. This is pretty much the last day that you can order online and get economy shipping.

No comments: