Friday, November 16, 2012

Disavow Tool

Google is on the warpath against small independently owned web sites engaged in link development. Google's current attack is against web developers that charge for service (gasp). In Google's view, everyone except them should work for free. Google's News Release states:

We send you this message when we see evidence of paid links, link exchanges, or other link schemes

What a bunch of hypocrites! About half the links on a Google search are "paid links." Essentially, Google is using its monopoly status to penalize websites for using competitors. If you do business with small local sites, Google will use its incredible weight in the market to kick you down. Of course, this is not new. Google has always been the thugs of the Internet.

Anyway, in the early days of the Internet, I became worried that the net would be dominated by just a few highly funded sites; so, I started creating local web directories. Maintaining the directories is time consuming and expensive; so I decided to request a listing fee to cover the cost of listing sites. The listing fee is currently $12. I usually get one or two listing fees a month. My hosting fee and web access costs are about $100/month.

My goal is to list web sites local to a given town or county. I actually look through each site to see if I can find a local address or reasons to list it in the directory. This takes about fifteen minutes for each listing in the site.

My goal is to make the most complete human edited directory for given communities. I troll the web to look for sites and list any site I can find related to a town.

Unfortunately, since I do the unspeakable and ask for a listing fee on my Add Link page, listing in the directory has become problematic for the sites I listed. Google requires that these sites disavow all links from sites like mine.

Anyway, I created a form that allows web owners to request link removal. Simply enter your domain name. If I have links to that domain, the program will give you the option of adding tracking to the link or a complete link removal. Adding tracking will put any clicks to your site through a redirect that blocks webcrawlers. You can also request full link removal.

Disavow Link
Personally, it wrenches my heart knowing that Google is now penalizing web sites because I went through the effort to add them to my directory. But, lets face it, Google has always been the bully of the Internet, quick to kick down private efforts to enhance the value of the Internet.

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