Monday, December 01, 2014

Live Long and Prosper This Cyber Monday

Happy Cyber Monday.

The Cyber Monday phenomena occurred early in the evolution of ecommerce when few people had home computers. Workers would window shop on Black Friday, then buy the items they wanted on the Monday following Black Friday. Some ecommerce shops saw more sales on the Monday following Black Friday than on Black Friday.

Home Internet access is now common and the Cyber Monday effect has vanished, but ecommerce shops use the day to launch their holiday shopping season.

While the focus of Cyber Monday is big ecommerce, it is actually quite easy for small blogs and web sites to get in on the action.

Today, I want to look at a company called "Prosperent" of Denver.

Prosperent might best be described as a link aggregator. They have affiliate relations with over 4000 leading merchants. If you join the program you can make commissions on sales from any of these 4000 sites which list several hundred thousand products. (I will write a program to list all the merchants after I finish this post)

With prosperent, you join just one affiliate program and can get commissions from over 4000 of the top ecommerce sites!

Prosperent has a referral program. If you join Prosperent through this link and end up making sales; I will get some sort of reward.

After you join prosperent and are approved, they will give you a public and private API key. My public key is 44b70e82e2cec9e8e105be57e63664ab.

The links have the awkward format:

http://prosperent.com/api/linkaffiliator/redirect?apiKey=44b70e82e2cec9e8e105be57e63664ab&url=http%3A%2F%2Fwww.zappos.com

The link above goes to Zappos.com which sells shoes. I can link to any of the 4000 web sites listed at Prosperent just by replacing www.zappos.com with the merchant's URL.

I can also link to individual products. The sample below links to Burton Snowboards. The program will look up all merchants that sell such boards and send me to a random merchant.

http://prosperent.com/click/api/phraselinker/apikey/44b70e82e2cec9e8e105be57e63664ab/sid/12345/phrase/Burton+Snowboards

Prosperent has a full API. I could write a program that queries all of the stores carrying Burton Snowboards and list them by price.

The Prosperent site has full documentation for the links and API. If you decide to join, let me know and I will send you some PHP code for accessing the API. Click Here to Join Prosperent.

I am highlighting Prosperent today for two reasons. One is I want to see what happens if someone joins the program through my link. The second reason is that Prosperent highlights one important aspect of affiliate markets.

There are thousands upon thousands of merchants playing the affiliate game. It is easy to join the programs. Because there are so many you can usually find online ad programs to help fund your web site without having to cowtow to the merchants.

Lets say you came across a product that you really liked. You could write a review about the product. Put up an ad next to the product and you might make some money.

Lets say I wanted to sell Lego building blocks from my web page about building a Lego castle. I simply create a prosper ad block using the code.

<script type="text/javascript">
  var _prosperent = {campaign_id: '132654ea61dc9841adda5d3e22e944ad'};
</script>
<script type="text/javascript" src="//prosperent.com/js/prosperent.js"></script>
<div class="prosperent-pa" style="width:480px;height:360px;" pa_sid="blog" pa_topics="lego"></div>


Prosperent produces an ad for a merchant selling Lego blocks that looks like: