Tuesday, October 30, 2012

Relief, Responsibility and Funky Food

Hurricane Sandy reminds us of the need to have emergency food on hand. Utah prides itself on being a leader in the Food Storage Industry. Apparently, Utah preparedness shops are having a mini boom as people follow the hurricane and clean up.

I like the buckets of freeze dried food as they stay dry in adverse conditions and are easy to move about.

The one problem with dedicated food storage is that even freeze dried food ages. The bucket might have a 25 year shelf life, but you want to have it rotated out of your food storage shed well before reaching that expiration.

So, I thought I would end my blatant sales pitch for preparedness supplies with the actual worthwhile suggestion that anyone with old buckets of unexpired food storage to donate the food to your local church, foodbank or relief agency.

Times are tough and that funky food you've been storing could be put to good use by families in need in your community or by people made homeless by the storm.

Thursday, October 11, 2012

Post Event Web Site

One of the odd things about the Internet is that event based web sites often get more traffic after the completion of the event than before the event.

I know, this the exact opposite of what web developers and event promoters want. As a promoter, I want a great deal of traffic the week before the event. What happens in cyberspace is that is that all the reviews, youtube videos and tweets related to an event flood in after the event is complete.

A smart webmaster or event promoter should plan in advance for the post event traffic. It is wise to have a post event publishing plan set well in advance of the event. Immediately, after the completion of the event, it is wise to thank participants and quickly post any recaps, scores and photos of the event.

You might want to link to reviews of the event. Linking to post event reviews builds web traffic to the next event.

Many people today use electronic calendars. While the event is on a person's mind, they will add it to their calendar even if the event is a year in advance. Having your event in a calendar followed and maintained by your users is the absolute most effective advertising in the universe.
A good post-event web site will have information about upcoming events or action items for the people who missed the event.

If you are hosting an annual event, it is wise to have the date of the next year's event up online immediately after the completion of this year's event.

A final note on events. Always include the year of the event. Search engines have a nasty habit of caching information. If you just have the date and month of an event on your page, the search engines might cache this information and your patrons just might get confusing information about your next event.